Privacy Policy

About This Policy

This website and all associated services are operated by Blue Line K-9, Inc., doing business as (DBA) "The Soler Effect," with its principal office at 472 Cleveland Crossing Dr 101, Garner NC 27529. This Privacy Policy describes how we collect, use, and disclose your information when you use our Service, and explains your rights regarding that information.

Information We Collect

Personal Data

When you interact with our Service, we may collect the following personally identifiable information:

• Email address
• Name
• Phone number (including mobile number for SMS programs)
• Address and location information

Usage Data

Usage data is collected automatically when you use the Service, and may include:

• Your device's Internet Protocol (IP) address
• Browser type and version
• Pages visited and time spent
• Device identifiers and mobile device specifications

SMS / Text Messaging Program

By opting in to our SMS program, you consent to receive text messages sent by or on behalf of Blue Line K-9, Inc. at the mobile number you provide. Message types include:

• Transactional messages: order confirmations, account updates, and customer support
• Marketing messages: daily training content and promotional offers (requires separate opt-in; up to one message per day)

To opt out at any time, reply STOP to any message. Standard carrier rates may apply.

Cookies & Tracking Technologies

We use cookies and web beacons to enhance your experience. Cookie types include:

• Necessary / Essential Cookies: Session cookies required for core service functionality
• Functionality Cookies: Persistent cookies that remember your preferences
• Tracking / Performance Cookies: Third-party persistent cookies for analytics and performance measurement

How We Use Your Data

We use your personal data to:

• Provide, operate, and maintain our Service
• Manage your account and deliver services you've requested
• Fulfill contractual obligations
• Send communications, news, and special offers
• Manage and respond to your requests
• Deliver targeted advertising (without sharing mobile numbers)
• Analyze usage data to improve our Service

Data Sharing

We may share your information with service providers, business partners, affiliates, and other users in public areas, or with third parties when you have given consent. We may also disclose data for business transactions (such as a merger or acquisition), when required by law enforcement, or to protect company rights and public safety.

Data Retention & Security

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, subject to legal obligations and dispute resolution requirements. SMS consent data is retained for as long as you remain subscribed, plus any additional period required by law.

The security of your Personal Data is important to us. We employ industry-standard security measures including encryption, secure servers, and access controls. However, no method of transmission over the Internet is 100% secure.

Third-Party Services

• Google Analytics: Tracks website traffic; you may opt out via a browser add-on
• Payment Processors: Third-party processors handle payment data; we do not store card details; processors comply with PCI-DSS standards
• Remarketing: Google Ads and Facebook services are used for targeted advertising (without sharing mobile numbers)
• Email Marketing: Promotional newsletters include unsubscribe links

Your Rights

• You may request deletion of your personal data by contacting us or through your account settings
• You may opt out of SMS messages at any time by replying STOP
• You may opt out of email communications via the unsubscribe link in any email

Children's Privacy

Our Service does not address anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under 18. If you are a parent or guardian and believe your child has provided us personal data, please contact us immediately.

Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy policies or practices of those external sites and encourage you to review their policies.

Changes to This Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with an updated "Last Updated" date, and we will notify you by email where required. Continued use of the Service after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy, please reach out: